Mannheim and Shanghai

Sino-European Executive Education: A Growing Demand

The economic relations between China and Germany have intensified immensely in the past years: Germany is China's largest European trade partner and China is Germany's 3rd largest Export and Import market. At the same time, both cultures face similar managerial challenges. There is a growing need for expertise in areas like Business Law, HR, Marketing & Sales, Information Management, SCM, Financial Accounting, and Tax. In addition, the importance of soft skills such as Intercultural Management, Leadership, Presentation & Communication Skills, and Self-Management increases tremendously.

The MANNHEIM & TONGJI Executive MBA meets this growing demand for Sino-German executive education by offering you a unique preparation for business challenges that arise in this context. The program is targeted at responsible top executives active in both markets. It offers a broad general management expertise integrating perspectives and best practices from all over the globe.


The Chinese market is of great importance to German com- panies - and will become even more important over the next years. As a result, business relations are bound to intensify as well. However, I am currently working in a Sino-German context and I see that there is still a clear lack of under- standing and appreciation for each others? cultures on both sides. Thus, the MANNHEIM & TONGJI Executive MBA with its clear Sino-German focus comes just in time.


Micha Zschuckelt
Product Manager, Aera Rundfunk- und Fernseh GmbH