Mannheim and Shanghai

Marketing Module

The aim of the marketing module is to support executives develop, implement and evaluate successful marketing strategies. We will provide you with the tools and frameworks necessary to generate, deliver and capture customer value. You will return to your company able to achieve tangible results.

The Marketing Module consists of the following courses:

  1. Marketing Management
  2. B2B Marketing
  3. Consumer Behavior
  4. Soft Skill Course: East & West / Engaging the Alien

Detailed course description following soon.